17 October 2022 – MetrixLab is expanding its operations in the UK to meet growing client demand, and this week will open its first UK office outside the capital. The research agency’s Manchester office launches with a team of three and is actively recruiting for three additional positions.

Cecily Crawley joins as Team Lead. Most recently at Tangible, she has worked in research for 14 years, initially in London before moving to Manchester in 2016. Associate Director Richard Lomax brings a decade of experience to his role, most recently from InSites Consulting. Sam Smith joined MetrixLab in January 2022 as Research Manager and has been working remotely. Like Cecily and Richard, she is delighted to be the first to be based in this new office.

Claudia Strauss, Managing Director of MetrixLab UK, says: “I’m really excited that the UK business now has a presence in two locations – North and South. Over the last two years, our UK business has grown considerably. Both existing and new clients and new companies are attracted by our innovative solutions, delivered through collaboration and true partnerships, that positively impact their business challenges. In our discussions with clients and candidates, we spotted the opportunity to add an office in the North of England, and we chose Manchester where there is an established marketing services community. We’ve found some incredible talent in this city and we’re looking forward to expanding our team further here so we can offer clients based in the north of England easier access to an excellent local team.”

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.