How well do you understand your campaign performance?
Follow our flowchart!
Start by choosing your first answer: click on Yes or No ↓ Use the back button displayed on the right side to go back on your choices
Vincent Blaney
Global Media Consultant
Are you responsible
for measuring the
performance of your
multi-media campaigns?
Yes
Do you have a clear understanding of the performance of each of your campaign channels?
If you’re more into brand tracking, ad creative, product innovation, packaging design or customer value, we can help you with that too.
So you can already measure the effect and efficiency of each of your campaign channels? Even at an individual platform and placement level? And using one consistent, comparable metric across all channels?
No
Got it
Without measuring the performance of your campaign at an individual channel level, how can you find answers to key questions such as:
- How effective is your media mix?
- Have you maximized your investment?
- Should you adjust your investment or media mix?
- What learnings can you apply to optimize your next multi-media campaign(s)?
Got it
Consumers today hardly differentiate between digital and traditional media. They are all touchpoints that serve different needs; they are all ‘media’. Even within the confines of ‘digital media’ there is a huge number of very different channels that require individual attention.
Social media
Display
Digital video
TV
Out-of-home (OOH)
Radio
PR, etc.
That’s already a little clearer and more useful. Do you want to keep digging?
Yes
Isolating the performance of individual media platforms and placements gives you the detail you need to make confident adjustments to your media mix and investment. So you can optimize your current campaign, as well as extract clear learnings for your next campaign(s).
Got it
We’d recommend it! Let’s break it down further and look at individual media platforms and placements.
Digital video
Programmatic, YouTube, site-based, etc.
Out-of-home (OOH)
Rail/trackside, roadside, digital OOH, etc.
Social media
Facebook, Instagram, Snapchat, Twitter, etc.
TV
Channel 1, channel 2, channel 3, etc.
Do you then want to measure the performance of all these individual channels using one consistent performance metric?
Yes
The media landscape is becoming more complex, and there is often no consistent ways of measuring it. Measuring different media channels in different way produces different outputs that lead to stakeholder confusion. Meanwhile, a consistent view of media performance is key to benchmarking and strategic meta-learnings. This is why using one consistent metric is essential – we wouldn’t want to cause data confusion!
Got it
Make it easy for me!
Then give Campaign Monitor a try! Our fast, efficient and scalable campaign effectiveness solution is designed for both short and long-term learnings. It dives deep into channel and audience performance, to deliver detailed and consistent effectiveness and efficiency measurements. So you can make confident adjustments to your current campaign, and take away strategic learnings to maximize your future investments.
Vincent Blaney
Global Media Consultant
Are you responsible
for measuring the
performance of your
multi-media campaigns?
Do you have a clear understanding of the performance of each of your campaign channels?
If you’re more into brand tracking, ad creative, product innovation, packaging design or customer value, we can help you with that too.
So you can already measure the effect and efficiency of each of your campaign channels? Even at an individual platform and placement level? And using one consistent, comparable metric across all channels?
Would you like to isolate the performance of your individual media channels?
Then give us a call – we’d love to know more about how you manage it!
Without measuring the performance of your campaign at an individual channel level, how can you find answers to key questions such as:
- How effective is your media mix?
- Have you maximized your investment?
- Should you adjust your investment or media mix?
- What learnings can you apply to optimize your next multi-media campaign(s)?
Ok, let’s start breaking down your campaign by media.
Digital
media
Traditional
media
Is such a split still relevant today?
Consumers today hardly differentiate between digital and traditional media. They are all touchpoints that serve different needs; they are all ‘media’. Even within the confines of ‘digital media’ there is a huge number of very different channels that require individual attention.
Then let’s break it down to something more relevant.
Social media
Display
Digital video
TV
Out-of-home (OOH)
Radio
PR, etc.
That’s already a little clearer and more useful. Do you want to keep digging?
Isolating the performance of individual media platforms and placements gives you the detail you need to make confident adjustments to your media mix and investment. So you can optimize your current campaign, as well as extract clear learnings for your next campaign(s).
We’d recommend it! Let’s break it down further and look at individual media platforms and placements.
Digital video
Programmatic, YouTube, site-based, etc.
Out-of-home (OOH)
Rail/trackside, roadside, digital OOH, etc.
Social media
Facebook, Instagram, Snapchat, Twitter, etc.
TV
Channel 1, channel 2, channel 3, etc.
Do you then want to measure the performance of all these individual channels using one consistent performance metric?
The media landscape is becoming more complex, and there is often no consistent ways of measuring it. Measuring different media channels in different way produces different outputs that lead to stakeholder confusion. Meanwhile, a consistent view of media performance is key to benchmarking and strategic meta-learnings. This is why using one consistent metric is essential – we wouldn’t want to cause data confusion!
Make it easy for me!
Then give Campaign Monitor a try! Our fast, efficient and scalable campaign effectiveness solution is designed for both short and long-term learnings. It dives deep into channel and audience performance, to deliver detailed and consistent effectiveness and efficiency measurements. So you can make confident adjustments to your current campaign, and take away strategic learnings to maximize your future investments.
More about Campaign Monitor: Our campaign effectiveness market research solution
Campaign Monitor is our fast and focused solution for measuring your multi-media campaigns. It digs deep into your campaign performance to unlock effectiveness and efficiency insights. It helps you understand your campaign, channel and audience performance, by answering questions such as:
- Channel and detailed channel impact:
How effectively and efficiently are individual media channels performing against objectives?
How effective are the different elements within your media channels (e.g. individual social media platforms, digital videos, display buys or TV channels)?
Should you adjust your investment or media mix? - Cross-media synergy:
How is total reach driven across all campaign media?
How effective is your media mix in combination? - Audience analysis:
How have your different user groups reacted to your campaign?
With Campaign Monitor, you benefit from a solution that is:
- Flexible: Deploy it at any time during your campaign, such as early on during a period of high investment or at key points during a longer-running campaign
- Detailed: Get the level of detail you need to make confident adjustments to your media investments
- Holistic: Review brand, media and creative performance in one study, with one consistent metric
- Strategic: Receive strategic guidance and recommendations from our in-house media experts
- Efficient: Benefit from a fast and cost-effective solution, so you can get more measurements to build more long-term learnings
