25 February 2019 – Following the recent launch of its Immerse AI-powered qualitative solution and Avaya emotional resonance tool, MetrixLab has released yet another innovative digital research solution. Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution. It helps brands deliver maximum return for their marketing budget by pinpointing the effectiveness and efficiency of each individual campaign channel. This depth of detail is crucial to succeed in today’s fragmented media landscape, where targeting is becoming increasingly complex. Campaign Monitor not only measures the performance of each media channel, but also drills down into the performance of the individual platforms and placements within these channels. For instance, it can isolate the performance of a specific social media platform (such as Facebook, Twitter, Snapchat and Instagram), a specific TV channel, or a specific digital video placement (such as YouTube, site-based or programmatic). The solution can also assess the impact of the campaign on different audience groups. Campaign Monitor delivers these performance measurements using one consistent set of metrics across media channels and campaigns. This ensures media contribution is evaluated on a level playing field, which is key to benchmarking and strategic meta-learnings. Vincent Blaney, Global Media Consultant at MetrixLab, says: “Campaign Monitor offers our clients an unprecedented deep dive into media performance. It helps them truly understand what is working and what isn’t, providing them with the granular level of detail needed to make confident adjustments to their campaign investments. And because it is a fast and cost-effective solution, brands can afford to measure more campaigns and therefore build up their own strategic learning programs, assisted by our team of media experts.” About MetrixLab MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group. Campaign Monitor provides brands with the level of detail needed to optimize media spend by channel, and within channels
Press release: MetrixLab launches channel-level campaign measurement solution
