Big data has huge potential. It offers the promise of invaluable new insights into markets, brands, products and consumers. But only if we can harness it. How do we create insights from big data for marketing? How can we solve business problems with big data? And how do we get a positive ROI for our investment in big data analytics? Discover the answers to these questions and more with our book entitled ‘Creating Value with Big Data Analytics’. Authored by MetrixLab’s Edwin Kooge and Natasha Walk, together with Professor Peter Verhoef of the University of Groningen, it is essential reading for marketers. Indeed, it is a must-read for all those looking to develop their big data capacity to drive business growth. The book launch held in the Netherlands on February 16, 2016. Clients were invited to hear from speakers and to attend sessions on topics addressed by the book. Read Natasha Walk’s blog post about the book. Read the reviews and get your copy from Amazon. If you have any questions, please contact us.
Create value with big data analytics with MetrixLab's book
