Press release: MetrixLab strengthens global business with new MD in Spain

Barcelona – 28 July 2016.

MetrixLab, the fast-growing global market research agency has appointed Bernd Rijks as Managing Director of MetrixLab Spain.

Former Head of Client Management for Millward Brown Spain, Bernd has 20 years of industry experience in helping clients to grow their brands and business locally and globally. Previously he held senior marketing strategy, planning and insights roles across Europe and the Americas in a blue chip company.

Jan-Willem Gerritsen, MetrixLab´s Founder and Executive Officer, said: “Bernd is a great asset to MetrixLab Spain with his strong local and global industry experience. He possesses a strong track record in meeting clients’ need for faster and more cost-effective consumer insights that deliver growth. His profile is a perfect fit with our aim to deliver fast, affordable and best-in-class marketing analytics solutions globally for today’s digital world.”

Bernd commented: “I am excited about the energetic teams, fresh and dynamic solutions at MetrixLab, in particular around advertising pretesting, brand equity and communications research. The agency is rapidly becoming the preferred choice for more and more leading companies. Its success lies in it being able to meet key clients’ requirements for faster turnaround and more cost-efficient delivery of actionable consumer insights and learnings that drive business growth. I look forward to working with clients and helping to drive the business”.

In addition we expanded the research team with two senior research managers. Finally we opened, next to the Madrid office, an office in Barcelona to serve our clients from different locations.

About MetrixLab

MetrixLab is a market and consumer research agency and part of the Macromill Group. We turn data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights. Our 1600 experts help leading companies drive product innovation, brand engagement and customer value. With 27 offices worldwide, we serve over 5,000 leading brands in more than 90 countries.