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Proof of our success: Case studies, insights and news

Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.

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Case study: Bayer’s award-winning brand relaunch campaign

Discover how we helped Bayer create an award-winning campaign for the relaunch of their Talcid brand.
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The wear-out of advertising wear-out

Advertisers are well aware of wear-out from repeated exposure to ads. But with time, even wear-out can wear out.
34
Whitepaper: Mastering sustainability communications

Learn how to effectively communicate your brand’s green initiatives with 12 best practices from our latest whitepaper.
36
Introducing AdLift: your go-to solution for measuring ad impact

Introducing AdLift, our new solution that tests the impact of your media activities and brand communications.
5
Press release: Toluna Names Two Key Appointments to Executive Leadership Team

15 April 2024 – Toluna appoints a new COO and CRO to join their executive leadership team.
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MetrixLab’s Campaign Effectiveness suite

Maximize the impact of your campaign and media activities with our Campaign Effectiveness solution suite.
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Best practices for brand blocking

The last article in our PACT series offers a deep dive into the practice of brand blocking in packaging…
45
Whitepaper: Building brand success through effective hooks

Learn how to drive more impact on TikTok with a compelling hook.
49
How to best integrate your logo in your packaging design

The 4th article in our PACT series explores the role of logos in packaging design. Dive in!
75
Zooming in on influencers: Understanding the micro-influencer

Learn how collaborating with micro-influencers can build a strong brand community and drive growth
4
Press release: Toluna Names Lucie Claire Vincent Ortiz to Board of Directors

29 January 2024 – Toluna names Lucie Claire Vincent Ortiz to Board of Directors.
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Using human visuals in packaging design

The 3rd article in our PACT series explores the impact of using human imagery in packaging design.
4
Press release: Toluna Appoints Scott Axcell as Chief Marketing Officer

16 January 2024 – Toluna appoints Scott Axcell as Chief Marketing Officer.
39
Whitepaper: The Gen Z and social media equation

Find out who Gen Z is, what’s important to them, where to effectively engage with them, and more.
22
Press release: Toluna Announces New Regional Managing Directors and Key Leaders

4 December 2023 – Toluna announces its new regional managing directors and a series of key leaders.
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Creating premium perceptions through packaging design

The 2nd article in our PACT series discusses the role packaging design plays in creating premium perceptions
105
The rise of TikTok and short-form videos

TikTok’s popularity is no passing fad. Find out how the video-based platform skyrocketed to success and how brands can…
22
Press release: Toluna Announces New Executive Leadership Team Following MetrixLab Acquisition

6 November 2023 – Toluna announces its new executive leadership team following their acquisition of MetrixLab.
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Best practices for big screen advertising

Dive into our 9 best practices for delivering successful ads on the big screen
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The importance of investing in distinctive packaging structure

Welcome to the PACT blog post series. Our first article explores the how and why of investing in distinctive…
107
Identify the right social media platforms for your brand

Read our step-by-step framework for identifying the right social media platforms for your brand
77
New insights on quantifying broad audiences for your brand

Gain new insights on the quantification of consumer groups
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Discover MetrixLab’s Social Insights solutions

MetrixLab’s Social Insights solutions help brands leverage social media to drive success. Learn more here.
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Navigating the consumer landscape: a compass for brand builders

Bridging the gap between brands and consumers is no easy feat. Find out what really matters to consumers and…
107
Say no to greenwashing: How to develop authentic sustainability communications

Follow these guidelines to build stronger and more trustworthy sustainable brands
72
Understanding differences in wear-out and saturation

Concerns about copy ad wear-out may not be as big an issue as marketers may fear. Find out why…
48
Case study: A Decade of Social Insights Success with Arrow Fastener

Find out how Arrow Fastener leveraged Social Insights to understand their brand’s health and unlock actionable insights that led…
20
Press release: Toluna Enters Agreement to Acquire MetrixLab

The combination creates a one-of-a-kind organization that offers end-to-end market research capabilities
59
Cost of Living Crisis: Building Consumer Trust During Economic Hardship

Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
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Cost of Living Crisis: Paving the Way Towards Sustainability and Success

Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
51
Cost of Living Crisis: A Study on How Consumers and Brands are Forced to Respond

Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
58
9 best practices for creating powerful packaging designs

Read all about how you can elevate your product’s packaging and make it visible, communicative, and persuasive in our…
14
Press release: MetrixLab opens new office in the Philippines as it expands in South East Asia

1 December 2022 – We’re excited to announce the opening of our Philippines office!
33
Case study: Disruptive packaging design repositions and grows Amstel Bock beer

Read all about how Amstel Bock beer’s packaging design was tested and optimized using our validated COMPACT solution
18
Press release: MetrixLab adds voice recording to consumer surveys

10 November 2022 – We’re excited to announce the addition of voice recording to our consumer surveys.
26
Behind the Insights season 2 episode 4: The evolution of creative work and how we judge them

In this episode, join MetrixLab’s Global Senior Consultant, Andy Santegoeds, and EY’s Director of Brand Marketing and Communications, Ron…
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Press release: MetrixLab adds AI solution to its market-leading pack design testing suite

31 October 2022 – MetrixLab is delighted to introduce an AI-powered pack design solution to the PACT suite.
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Case study: Evaluating packaging design performances of seltzer brands with AI packaging testing

Our newest case study dives in to test packaging designs of four leading seltzer brands with our AI powered…
45
Whitepaper: It is not easy being green

Climate communication is becoming increasingly vital in the way businesses operate. Learn how brands can drive more consumer engagement…
48
Like, share, subscribe – The key to a successful digital marketing influencer strategy

The need to fit content formats to different social media platforms is key today. That’s where digital media influencers…
8
Press release: MetrixLab UK opens second office in England

17 October 2022 – MetrixLab is expanding its operations in the UK to meet growing client demand.
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Behind the Insights season 2 episode 3: Casting a wider net with social media data

In this episode, join Gilbert and Jackie as they bust the myths on social media data and explain why…
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Drive more impact with powerful packaging design

MetrixLab’s PACT suite of solutions makes sure your packaging gets noticed, communicates and drives sales
42
The best storytellers make the best advertising

SAN & MetrixLab bring new insights about storytelling to life
46
Brand thinking: A journey through the ages

What can a look back at the 1950s to today tell us about the future of brands? Let’s go…
23
Behind the Insights season 2 episode 2: Why online qual is taking over

In this vodcast episode, Paul Thomas of Beam Suntory shares a case study of the rise of online qualitative…
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Press release: MetrixLab appoints Anna Huberty as US Director of Revenue & Pricing Support and Jen Schranz as Regional Head of Research, North America

30 June 2022 – MetrixLab is delighted to announce two promotions within the US research team.
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Creative testing with MetrixLab

Optimize creative development from initial idea to final ad with our full suite of creative testing solutions
9
Press Release: MetrixLab opens its first office in Poland

27 June 2022 – MetrixLab opens a new office in Warsaw, Poland as of 1 June. The Polish office…
67
Behind the Insights: Let’s get curious – Sparking curiosity and engagement in the research industry

How does curiosity in brands help drive success? Find out in this episode of Behind the Insights with Pierre…
92
Q&A: Understanding brand health by listening to your audience

Find out how listening to your consumers can help you understand your audience and boost brand health.
307
Press release: MetrixLab appoints Ed Harrison as Managing Director of Australia and New Zealand

22 March 2022 – MetrixLab is happy to welcome Ed Harrison as Managing Director of Australia and New Zealand.
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Q&A: Ask an Innovation Consultant

Follow these guidelines to build stronger and more trustworthy sustainable brands
34
Case study: Facebook leverages creative testing to drive best practice guidelines with in-market results

Facebook drives the advertising industry forward with true understanding of what makes impactful creative across new platforms
31
Case study: SunButter launches successful new brand re-positioning

Read how SunButter modified their brand strategy to appeal to a wider audience and increase sales
30
Behind the Insights episode 5: Using new tools to drive faster results

In this vodcast episode, Shirley Ng of GM discusses the role of AI and the human brain in modern…
31
The pandemic gave e-commerce a boost. Now what?

COVID-19 caused a growth in digital commerce. How can manufacturers keep the momentum?
19
Behind the Insights episode 4: Who’s driving the research behind emerging technologies?

In this vodcast episode, hear from General Motors research principal Shirley Ng about the research behind new technologies
24
Case study: Bayer ASEAN uses digital qual insights to optimize campaign to boost purchase of vitamin C supplement

Bayer turned to MetrixLab’s digital qual solution to get granular qualitative feedback on early stage creative.
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Behind the Insights episode 3: Welcome to the jungle: The complex landscape of brands and consumer decisions

In this vodcast episode, hear from marketing effectiveness expert Les Binet about building successful brands and winning customers.
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Press release: MetrixLab appoints Claudia Strauss as Managing Director of MetrixLab UK

10 August 2021 – MetrixLab is delighted to announce that Claudia Strauss has taken over the role of Managing…
34
Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined

Assessing creative work isn’t a straightforward or easy job, especially in today’s ever-evolving landscape. Can augmented intelligence lend a…
21
Case study: BuzzFeed drives significant incremental growth in brand KPIs with cross-platform content

BuzzFeed came to MetrixLab to quantify the effectiveness of different ad formats and platforms
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Behind the Insights episode 2: You might also like: How AI shapes our product and food choices

Do Siri and Alexa change the decisions you make? Find out in episode 2 of our Behind the Insights…
288
Press release: MetrixLab grows German presence due to regional success

24 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…
16
Case study: SAN tests winning advertisements with AI-powered creative testing from MetrixLab

To what extent can AI predict the effectiveness of advertising and distinguish winning ads?
21
Understand the brand triggers that fuel consumer choice decisions

TEMPO is a powerful solution that tackles the full ecosystem of brand influences
43
Behind the Insights episode 1: Ready for take off: The post-COVID future of air travel

Are consumers willing to travel again? What does it mean to be an airline with a purpose? Find out…
48
Technology is changing the research game – but not the players

Advances in AI and digitalization have evolved the research industry. But humans are still at the center of it…
16
Case study: Asahi International drives engagement and purchase

MetrixLab used AI-powered insights to guide Asahi International to a new stand-out pack redesign to drive engagement and purchase
95
How can your brand build a best-in-class influencer program?

Learn how to activate influencers at the point of purchase with a successful activation program.
21
Whitepaper: 4 Best practices for communicating packaging sustainability

Learn how to effectively communicate the sustainability of your packaging in this whitepaper.
17
Case study: Asahi International and MetrixLab lead retailers to remerchandise beer in French supermarkets

Asahi International successfully demonstrated that if retailers implemented changes to their planogram, they could increase rate of sale and…
29
How 2020 showed the relevance of key branding principles

Key learnings from MetrixLab’s Understanding the New Normal Global Consumer Insights Tracking Program show how brands connected with consumers…
23
Visibility, communication and persuasion: The packaging puzzle

Learn about the three pillars of a successful packaging design: Visibility, communication and persuasion.
15
Whitepaper: How COVID-19 is reshaping the insurance category across the world

Is insurance more important now than before the pandemic? In this whitepaper, explore the impact of COVID-19 on the…
13
Press release: MetrixLab continues to push boundaries with AI pre-testing tool

8 December 2020 – After a successful launch for Social Video ads in the US Market in November 2019,…
26
The Original Influencers: Influencers at the point-of-purchase

Social media influencers may be all you hear about these days, but there are armies of point-of-purchase influencers out…
14
Whitepaper: 6 months of living with COVID-19 in Switzerland

In this whitepaper, get the key learnings from the first 6 months of our tracker data, an exploration…
6
Press release: MetrixLab drives strategic initiatives with four key promotions to North American and Global Leadership

28 October 2020 – MetrixLab has reorganized its North American leadership and global teams to further accelerate a number…
22
Restricted living 2.0: How are industries tackling long-term strategies?

Every industry has been severely impacted by COVID-19 and needs to make longer term plans.
15
Whitepaper: The fate of Premium Video on Demand

What does the future hold for premium video on demand? Read our latest whitepaper to get the scoop on…
13
Predict ad performance fast with the power of human and artificial intelligence combined

ACT Instant combines the power of AI with human analysis to predict advertising performance fast. With no need for…
13
Whitepaper: Efficiently reach users through visual media

How can you fully leverage visual content in today’s digitally-led mobile world? Read this whitepaper to find out.
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4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution

Our newest pre-testing solution ACT Instant helps alleviate the challenges you face in today’s media and creative environments.
22
Consumers are growing more realistic. What does that mean for brands?

How to appeal to the realistic consumer.
24
5 examples of innovative brand actions today

Check out these 5 examples of how brands are responding to today’s unique challenges.
8
Press release: MetrixLab expands business in Switzerland

15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a…
13
Understanding the New Normal consumer insights tracker program

Our global tracker study explores the impact of COVID-19 on consumers with new data each month. This program leverages…
17
Ask a bartender: What’s next for bars post-lockdown?

We sat down with 5 bartenders from across the US to talk about what the path to reopening bars…
18
Delivering value is key for brands in a fragile economy

Our latest COVID-19 consumer insight tracker data reveals that financial concerns are top of mind for consumers today. How…
11
MetrixLab Singapore: Success, opportunities and growth during COVID-19

After being shortlisted for Marketing Magazine’s Marketing Agency of the Year Award this year, we reflect on what sets…
17
Press release: Scott Ernst to step down as Macromill Global CEO during 2020

16 June 2020 – Macromill will name Toru Sasaki as successor; Ernst will remain with Macromill as an advisor…
23
How beauty giants can become more sustainable

Sustainable packaging and eco-friendly ingredients are becoming priorities for big beauty brands. But the key to the success of…
329
How to adapt to changing consumer needs

Our new tracker program measures consumer response to COVID-19 over 12 months.
7
The Impact of COVID-19: Global digital qualitative study sessions

Get the results from our mass digital qualitative studies on the consumer impact of COVID-19.
17
What questions should we be asking consumers during a global pandemic?

Insights professionals are wrestling with a lot of questions these days on how to deal with the consumer impact…
11
Video: How bartender recommendations differ around the world

Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
9
Whitepaper: Should brands be going dark? Advertising during the COVID-19 crisis

As a brand, what are the pros and cons of continuing to advertise during the COVID-19 crisis? This whitepaper…
7
Webinar: Optimize your on-pack sustainability messaging with these best practices

As a brand, your challenge is to communicate your sustainable packaging messages effectively without compromising the overall power of…
18
Make room, grocers: More brands are taking control of their category

Manufacturers can influence their shelf positions, and we’re seeing a lot of brands become better sparring partners for retailers…
5
How we’re coping with COVID-19

We know that you have a lot of questions about how COVID-19 will impact your day-to-day business and research….
23
Video: The evolution of bartender recommendations: 2007-2019

Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
6
Press release: Patrón wins ‘Top Recommended Spirit Brand’ Award for third year

5 March 2020 – From Patrón to Grey Goose and Corona, which brands do US Bartender Influencers recommend the…
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The future of creative testing is AI-powered

Insights professionals can ask these 3 questions to maximize their creative testing with AI-powered methodologies.
9
Celebrating 2 years of being a top 3 fastest growing market research agency in the UK!

Published in December 2019, the Research Live Industry Report is the go-to source of market research league tables in…
13
Press release: MetrixLab opens new office in Delhi

10 December 2019 – We’re excited to open a new office in Delhi in response to our success in…
14
Your questions about social influencers answered

A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.
8
4 key learnings from TMRE 2019

The MetrixLab team is back from this year’s TMRE in Las Vegas. The theme of this year’s event was…
11
What can you do within 24 hours?

With ACT Instant, you can harness the power of AI to pre-test ads and get results in just 24…
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Press release: MetrixLab harnesses AI in 24-hour ad copy pre-testing tool

4 November 2019 – New solution release: ACT Instant harnesses the power of AI for ad copy pre-testing results…
15
Press release: MetrixLab opens a new office in Australia

15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director….
14
Power up your e-commerce success through personalization

Are you one of the major traditional brands missing out on e-commerce growth opportunities? It’s time to ‘power up’…
20
Question time: It’s all about innovation

Are you maximizing innovation for competitive advantage? Get the inside track from three specialists to stay one step ahead.
38
Case study: Helping newcomer Babychou evaluate brand strength to plan ahead

We drew on our agile, client-first service model, our brand and multimedia expertise.
15
Press release: MetrixLab appoints Gayatri Srikant as Managing Director for Singapore

2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore….
15
Making brands accountable

Today ROI is a matter of life and death for brands. Make sure you deliver superior campaigns for better…
11
Press release: MetrixLab appoints four Regional Managing Directors

19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming…
10
Changes to Instagram – ‘What’s not to Like?’

What happens when Instagram removes ‘Likes’ from feeds? How should brands measure engagement? Read on to plan life after…
12
Press release: MetrixLab appoints Kevin Moran as US President/Managing Director

2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect.
5
MetrixLab recognized in the GreenBook Research Industry Trends Report

The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.
11
Press release: MetrixLab appoints Thijs Elias as new CEO

9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO. Thijs has worked for the company…
5
Video: What our clients Facebook and Boiron say about campaign efficiency and pack testing benchmarks

Watch our video with the top take-aways from the Printemps des Etudes event 2019.
6
Whitepaper: How to create more powerful packaging design

Visible, findable, appealing and persuasive – your packaging design must work hard for your brand.
35
Case study: Measuring digital campaign effectiveness for educational campaign Sandy Hook Promise

Researching the campaign effectiveness of a distressing topic that impacts parents, students and the general population.
68
Case study: Co-creating the perfect positioning for a new kitchen appliance in Germany and the Netherlands for Philips

Real-time, high-level insights strengthened with in-depth analysis and recommendations.
2
Press release: Patrón scoops top slot for second year as Most Often Recommended Spirit Brand in 2018

16 March 2019 – The MetrixLab MORBA Awards are based on recommendations of over 10,000 US bartenders.
14
Video: How Nestlé applied best practice pack design principles for an on-shelf win — a milking success story

Check out our video as we, alongside Nestle, reveal the benefits of effective brand packaging.
0
Press release: Macromill, Inc. acquires Southeast Asian Marketing Research firm, W&S Holdings Co., Ltd.

28 March 2019 – As a result, W&S will become a subsidiary company of Macromill.
9
Whitepaper: What makes a great ad?

Check out our key learnings and 12 best practices for effective advertising, based on our extensive ad testing experience.
11
Press release: MetrixLab makes two senior appointments to lead the Dutch office

15 March 2019 – MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director…
4
Quiz: How much do you know about the influence of the bartender?

Take our short quiz and find out.
44
Video: Innovate with us

Innovation is at the heart of everything we do at MetrixLab. See what we can do with our clients…
3
Press release: MetrixLab launches channel-level campaign measurement solution

25 February 2019 – Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution.
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How well do you understand your campaign performance? Follow our flowchart!

Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.
69
Case study: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program

Creating a global research program to understand brand equity and media impact.
2
Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution

21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
2
Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades

7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
10
Whitepaper: Closing the digital gap

How pharma companies can benefit from digital advertising.
11
Whitepaper: Social influencers and measuring impact

Learn more about how to find the best fit for your brand and measure their success.
7
Whitepaper: Influencer marketing: seven lessons learned

Learn from these best practices how brands have worked with influencers.
8
Whitepaper: Understanding the drivers of online review ratings

Using augmented intelligence to understand the drivers of online review ratings.
5
Whitepaper: Product-line optimization

Determine the likely success of your products and variants based on Shapley Value analysis.
5
Whitepaper: Social insights: a cat food case study

Extracting mindset-changing insights from user-generated content.
12
Whitepaper: Validating the effectiveness of digital ad pre-testing

Understand the effects of pre-testing digital ad campaigns from our validation analysis.
6
Whitepaper: Rethinking Ad Testing

Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
12
Whitepaper: Conducting research in China

Whitepaper: Conducting research in China: getting to the truth and making it count
9
Whitepaper: Ads that rocked social media

Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
12
Whitepaper: Ad concept or copy testing?

Exploring the predictive relationship between ad concept and copy testing.
6
Whitepaper: Mobile vs. desktop ads

How does mobile compare to other digital assets? We compared both normative databases to find out.

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