Archive

Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.

3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…

Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.

Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.

Discover our four market research techniques for measuring customers’ emotional responses.

3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.

30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.

How far do trade professionals influence customers’ brand choice at the point of purchase? Can they help you grow?

We’ve rounded up our key learnings, alongside some great branded content examples.

8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.

Is targeting narrow audiences with your Instagram and Facebook ads worth the investment?

We discuss the three directions you can take, and the risks to consider when creating disruptive packaging.

25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo.

Our key takeaways on how you can reinvent, stay relevant and propel yourself forward in the research industry.

On June 7, join our webinar on how pharma brands can make the most of DTC digital advertising.

Discover our ecommerce best practices for optimizing your product hero image.

We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…

In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.

12 March 2018 – As part of MetrixLab’s continuing international expansion…

Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.

Test your knowledge with our short quiz and find out!

MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips.

Create feed-proof videos with the guidelines we developed together with Facebook.

MetrixLab hosted its annual holiday party for Unilever North America in December.

11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…

In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…

Grab the opportunity to chat with our social influencer experts for practical and personalized guidance.

8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.

4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…

29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…

In our blog post we explain what helped them to win an Effie.

Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.

How companies could do something similar with rising social media stars. Three points of advice.

23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.

In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…

The concept of congruence is defined as two or more package design elements relaying the same message.

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…

This is your chance to get your tricky questions answered. Book your one-to-one consultation now.

FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.

In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.

In our second blog post we explore the role of empathy and knowledge in continued business success.

Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…

We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…

Here we discuss how new data and improved analytics can improve the customer experience.

Learn how to connect with your audience using influencers.

MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.

Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.

Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.

We’re sharing the eight golden rules for effective mobile advertising.

Results are determined by MetrixLab’s Net Reputation scoring system.

A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.

Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…

Cultural shifts and the new rules of customer insights.

Beyond branding: A new era for packaging.

Social media insights are used to make key marketing decisions for many brands at Masco.

Keeping it real: Bringing online and offline behaviour together.

Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…

Interested in working for one of the coolest and most innovative insights providers of the world?

How do you break through today’s digital clutter, compete with wedding posts and new baby pics?

See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.

22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.

Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates

28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director

March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights

How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…

Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...

How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…

Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…

2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…

2 February 2017 – Ian Davis joins as Senior Client Director based in London.

31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…

Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…

Use consumer-generated content to gain a better understanding of your target market quickly

Celebrating with our clients at high tea for the holidays!

Get to grips with your brand’s social media impact with our Digital Platform Monitor

Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook

Engage respondents in new packaging design and de-risk packaging changes

The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…

6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…

Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria.

Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal

The research supplied MSD with continuous insight into the performance of its online services

Understand customers’ satisfaction with your services across markets with LOYAL

Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.

By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.

As the public get ready to cast their votes in the upcoming elections, a new website for the awards…

Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…

The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.

Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.

As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.

28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.

The research revealed the need for several improvements to be made to the POS material.

On Demand best practices webinar with Quirks Media.

MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals

Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.

Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…

Efficiently test your mobile advertising campaigns

Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…

MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…

Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…

Join us with Facebook for a truly interactive session where you get to be the creative director!.

Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.

Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…

Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target…

Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.

A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its…

Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….

We’re excited to have a new logo that makes it clear we are part of the Macromill Group.

Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…

We are delighted to be part of Unilever’s recently launched Paragon partnership.

New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…

Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!

Our client wanted us to determine which two versions of online video ads resonated best with the target audience….

23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…

With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…

MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.

We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…

Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…

Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…

On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…

November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…

10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.

We debunk digital myths, and describe steps to improve your digital communication.

5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…

29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.

20 October 2015 – New partnership announced to leverage mobile panels

8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…

La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…

We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.

21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia

MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.

12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America

23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.

24 March 2015- Singapore expansion further strengthens presence for global brands.

19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…

MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….

3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…

MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…

The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….

Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…

Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…

Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…

LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...

Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance

London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...

September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…

It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…

July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.

May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.

The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…

March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.

March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.

March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.

May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.

Several distinct personas were identified, each with their own product enhancement and marketing opportunities.

A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…