Quickly assess the impact of your new packs
Mobile Shopper Mission – FMCG
The challenge
The results
We confirmed that the new product format, a pouch, was a strong addition to the portfolio
We identified pack standout and findability
in-store.
Consumers cited the pack was easy to open and particularly convenient for microwave cooking.
How we got there
Mobile Shopper Mission was perfect for this project. We used a short mobile survey to measure shelf impact.
Having purchased the product, shoppers then evaluated product satisfaction and utility of the new pack in their homes in a second survey.
Pictures of how consumers used packs and products were especially valuable.
The new pouch format proved to be a winner – it had standout and findability, and was easy to open and cook. There was positive response to taste and texture too.
Get an early read on pack impact with Mobile Shopper Mission
- Understand the impact of your new packaging quickly
- Optimize product and pack roll-out early on
- Measure how your pack appears on the shelf
- Experience people using the new pack in their homes
- Understand consumers’ product satisfaction and suggestions.
