MetrixLab collects user attitudes via preferred entertainment device
The Challenge.
The client would like to divide their entertainment users into different profiles and gain the most useful and complete information from their users who primarily engage with their brand through a mobile device.
The Solution.
MetrixLab is able to identify targetable profiles and establish a baseline for future measurement and comparison, by leveraging responsive survey technology.
The Results.
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
Data Used.
