Gaining insights into social media content and performance
Understanding social media performance
Understanding social media performance
Solution: Digital Performance Monitor
The challenge
The results
Our research indicated that the brand’s Facebook page attracted and engaged a relevant target audience. It also positively impacted the brand’s image.
The research also showed that the brand could further engage its audience with special offers, promotions and competitions.
How we got there
We surveyed a total of 3,721 respondents to understand their attitudes towards the Facebook page. The online survey was also optimized for mobile – 76% completed the survey on their mobile device. The post containing the survey link was shared and liked repeatedly, generating a positive buzz around the study.
We also obtained respondents’ permission to review their Facebook profiles. This enabled us to collect further data about the audience.
Get to grips with your brand’s social media impact with DPM
- Understand your brand’s social media performance
- Gain an in-depth understanding of your digital effectiveness
- Understand your brand’s fans – their profile and motivation
- Gain insight into your consumers’ digital experience
- Assess the impact of your social media investment on customer relations
- Evaluate the effectiveness of your digital strategy on brand impact
