Do you find qualitative market research too time-consuming and expensive? Do you struggle to squeeze it into your creative development process? Do focus groups lack the certainty you need? To help you solve these challenges, we’ve developed Immerse: a mass qualitative, AI-powered research solution that’s fast, affordable, flexible and scalable. A powerful alternative to the traditional focus group, Immerse lets you quickly and easily engage consumers in the early stages of your creative process. So you can get the deep understanding and inspiration you need to guide the development of your advertising campaign or new product. A live online group discussion, combining our packaging, product and ad testing expertise with Remesh’s AI-powered platform. Avoid lengthy and complex recruitment and planning processes. We can easily set up your digital session in less than 7 days. Save significant money on travel, organization and repeat sessions. Our digital platform lets you observe and influence the group discussion from anywhere in the world. Benefit from one consistent approach that’s quick and easy to apply to multi-country projects – without the need to travel. Combine the depth and inspiration of qualitative research with the certainty of quantitative sample sizes. Have more confidence in your qualitative study thanks to the larger breadth of responses, while avoiding the need for multiple sessions. The AI-powered moderation platform enables us to engage with large groups of respondents by analyzing
their feedback in real time. Replicate the dynamic live experience of the traditional focus group for participants and internal stakeholders alike. Adapt or add questions to the discussion guide on the fly, to dig deeper into opportunities and knowledge gaps that emerge during the live online session. Share this exciting and inspiring experience with all your internal stakeholders. Invite your teams from around the world to log into the live feed and watch participants react to your ideas in real time. Get cleaner gut reactions from each respondent. We ask participants to submit their own answers before revealing others’ feedback to avoid group mentality. By hosting the discussion digitally, we also avoid moderator bias, as well as any compulsion
to only provide socially acceptable answers. The research conducted has been invaluable in guiding the creative process. It gave us
much more breadth than we would have gotten from basic qual groups and we believe we got a cleaner gut reaction from our audience as well. | | We host our live online group discussions on Remesh’s AI-powered moderation platform. The artificial intelligence enables us to engage with large groups of respondents by analyzing their answers in real time. So you can benefit from the inspiration and flexibility of qualitative market research, with the certainty of quantitative sample sizes. Our approach and discussion guides are based on our extensive experience and proven methodologies for advertising, packaging and product innovation success. You can also customize the discussion to fit your specific needs. The moderator can ask open questions, create polls, and show images and videos, including written scripts, moving storyboards and shelf mock-ups. After first entering their own responses, respondents see the answers of others and indicate with which they agree more. This is used to calculate the group’s consensus. It also lets participants be inspired by and build on what others are thinking. After the discussion, our research consultants provide you with clear and actionable recommendations based on our expertise and best practice guidelines.How does our Immerse digital qualitative research solution compare to focus groups?
TRADITIONAL
IMMERSE
Focus group
Our digital alternative
Slow
Fast
Expensive
Affordable
Locally
based
Globally
scalableQualitative
Qualitative
and quantitative5 to 10
participants per session
40 to 80+
participants per sessionExciting
Exciting
Real-time flexibility
Real-time flexibility
Engage locally based stakeholders
Engage all
your stakeholdersRisk of group mentality
Reduced
group bias
See our Immerse moderation platform in action
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How does a digital qualitative solution compare to focus groups?
