KLM to speak with MetrixLab at MIE 2016 Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital creates emotions. Marketing & Insights Event – Netherlands Theme: Social & Digital Marketing Digital creates emotions Het creëren van emoties rondom het merk om tot echte klantbetrokkenheid te komen is belangrijk voor KLM. Hoewel voor alle touchpoints relevant, speelt digitaal in de huidige markt een belangrijkere rol dan ooit. In deze sessie zullen we ons dan ook specifiek richten op de uitdaging van e-commerce om via digital de emoties van de klant te raken en het meetinstrument naadloos aan te laten sluiten op de emotionele merkbeleving. Creating emotions around a brand, in order to achieve real customer involvement, is important to KLM. Even though all touch points are relevant, the importance of digital is constantly growing in today’s market. This session will focus on the challenges of e-commerce, with how to reach the customer’s emotions through digital, and how to seamlessly connect the measuring instrument to the emotional brand experience. For more information, see www.mie.nl
Media Plaza Utrecht
Day: 3 February
Round 2: 10.45 – 11.30 AM
KLM to speak with MetrixLab at MIE 2016
