Masco Corporation to speak with MetrixLab at TMRE 2014

Masco Corporation to speak with MetrixLab at TMRE 2014
in Boca Raton, FL.

Join us on Wednesday, October 22nd 1:45PM.

Connecting Social Activity to Business Performance

We are excited to present a case study on digital research that connects social activity to business performance. This is the next step in social analytics, where social media is no longer evaluated in isolation, but as part of the bigger picture.

You will learn:

• Metrics to inform programs that really drive brand perception
• How to move beyond tracking tools and develop credible KPI’s
• The predictive insights in social data that can be correlated to sales

Masco Corporation is a manufacturer of products for home improvement and new home construction with 20 brands, in over 5 different categories. Over the last 3 years, their partnership with MetrixLab has delivered actionable KPI’s centered on the Digital Sentiment Index for each brand. Our session will showcase how three top brands have successfully harnessed social media to understand, evaluate and manage their online presence relative to the competition and over time.

Speakers:
Raymond Clarijs, VP Digital Customer Experience, Masco Corporation
Raymond is a digital marketing executive with international management experience. His expertise is in marketing, communications and CRM / database marketing in both BtoC and BtoB environments. Raymond’s breadth of eBusiness knowledge is based on leading teams in the areas of marketing, creative, IT and CRM. He has experience with top multinationals in the consumer goods, software, and pharmaceutical industries. Raymond is a believer in integrated multichannel marketing, and “closing the loop” is his mantra.

Joep Arts, VP Social Analytics, MetrixLab
Joep is the initiator of the Digital Sentiment Index, a new metric that captures the online presence of brands, products and/or services. At the helm of MetrixLab Social Analytics, his sole responsibility is to create mind-changing insights, based on the right mix of talented people, smart software, and cutting edge science. He holds a Ph.D. in Marketing from the VU University Amsterdam, and has been published in several world renowned scientific journals about marketing.