Getting the Message Across: The Global CDJ Program at Philips
MetrixLab’s Roeland Woudstra and Mathilde Beljaarts from Philips took to the stage together at OmniShopper International in London on 15th of November, 2016.
In this session they have been telling about the global research methodology, the key CDJ & shopper insights and how these impact the go-to-market strategy.
If you want to learn how the project has helped the Personal Care business group to develop and refine their go-to-market strategy, please contact us.
