MetrixLab recognized in the GreenBook Research Industry Trends Report

We’re delighted to be recognized as an innovator in the 2019 GreenBook Research Industry Trends (GRIT) Report. The GRIT Report is the most comprehensive and widely read analysis of the insights industry today. The latest issue is titled the ‘Business and Innovation edition’ and is based on research carried out in Q1 and Q2 2019 amongst research buyers and providers.

In addition to ranking an impressive 25th in the top 50 most innovative companies, we were cited as leader for Strategic Consultancy, Data & Analytics and Field Service in a new section that celebrates leaders in innovation in key specialisms across the industry.

The GRIT Report is the primary vehicle to quantify the role and impact of innovation in the research space. As an innovator in the insight sector, it’s important to us that MetrixLab is recognized by The GRIT Report. Now in its 25^th edition, it is without question the go-to source for research suppliers and buyers alike to quantify the role and impact of innovation in the research space, a disparate and segmented industry.

The research that forms the foundation of the Report has been restructured this year to focus on the big issues related to the business of research rather than the process. Some of the key findings from this edition include:

Both clients and suppliers agree that AI is the buzzword of the year
Buyers in media/entertainment/retail and tech are increasing their budgets by more than 10% of other industries
Research providers are 9% more likely to feel optimistic about their business outlook than research buyers
The rate of suppliers reporting revenue increases is at its highest level since GRIT first began tracking this

These are topics that we will address in future blogposts, so stay tuned for them. In the meantime, we want to thank all our clients and partners who voted for us during the research.

MetrixLab recognized in the GreenBook Research Industry Trends Report