10 November 2022 – MetrixLab is pleased to announce the launch of voice recording in its surveys. This innovative technique challenges the way research findings are collected and gives respondents a new way to answer questionnaires. Spoken comments offer the potential to enhance research results by delivering a richness of information that is often difficult to deliver within the strict confines of traditional online surveys.

The approach is currently being piloted by one of the research agency’s clients, Dutch insurance provider Achmea. As well as enjoying the considerable benefits of collecting insights at scale, they can also understand a wide range of emotional responses to their questions. This innovative technique is the result of a partnership between MetrixLab and Phebi, a leading-edge technology player that has developed a tool that collects and analyzes voice recordings.

Anja Denekamp, CX Manager Achmea says: “We are excited to be trialing this new approach to data collection with MetrixLab. We are looking forward to analyzing the results, which we fully expect to deliver high-quality consumer responses at the scale that our business values.”

Global Innovation Consultant at MetrixLab, Carlijn Tummers explains: “At MetrixLab we are always challenging the status quo to help our clients answer their particular business questions. Here we’ve been able to blend new technology with our research expertise to enhance the richness and quality of feedback from online surveys. Many people are already using voice commands in their homes and vehicles. We are exploring this technology to understand its impact on the quality of insights when we simplify survey completion and measure respondents’ emotions passively.”

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.