Press release: MetrixLab appoints Thijs Elias as new CEO

9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO with effect from 9th July 2019. The role has been managed on an interim basis since the start of the year by Scott Ernst, Macromill Inc.’s Representative Executive Officer and Global CEO.

Most recently Executive Vice President of Global Development at MetrixLab, Thijs has worked for the company since 2000. He was one of the company’s earliest recruits, and has been a key part of its rapid growth in terms of adding new clients, markets and innovative solutions to help MetrixLab become the global player it is today. He’s developed excellent relationships with the company’s numerous major multinational clients. Thijs has been instrumental in expanding the company’s global footprint, opening more than 10 new markets during his tenure.

Thijs Elias says: “We have a great team and excellent solutions to help our clients make better decisions to grow their businesses. From this strong foundation, I believe we’re perfectly positioned to continue to accelerate our own business growth as well.”

Scott Ernst says: “Thijs is the perfect candidate to assume the responsibilities of CEO of MetrixLab. He has worked for the company for almost two decades, and in that time he’s proven his commercial acumen, developed an excellent understanding of MetrixLab’s business and earnt the admiration of the team, so I’m confident he is the right person to ensure healthy business growth in the future.”

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.