Press release: MetrixLab expands business in Switzerland

Hassan Mouheb appointed Managing Director

15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a new office in Zug, Switzerland, in response to the research agency’s success in the market. The company aims to better support client partnerships by opening an office geographically close to key global accounts, as well as to support new clients in the region. In addition, with a local presence MetrixLab will be able to serve clients more efficiently as an active partner.

The office will be led by new Managing Director Hassan Mouheb, who comes to MetrixLab as a proven business leader in the Swiss market on both the client and agency side. He will be leading the local business, building a high performing team and most importantly, will support relationships with existing global clients based in Switzerland. Hassan will further focus on building partnerships with new clients in the region.

Hassan brings a deep understanding of the market, extensive client and agency side experience, as well as impressive category knowledge across many key verticals. Bringing him on board is a move that aligns with MetrixLab’s global approach of driving growth by geographic expansion. “I am looking forward to joining MetrixLab with its truly dynamic, agile and innovative approach,” says Hassan. “It’s an exciting opportunity to support more partnerships in the region and help clients further grow their brands and business.”

Angela Morgans, MetrixLab’s Regional Managing Director for Europe, says: “I am very excited to be investing in opening an office in Switzerland, which supports the continued growth we see in the region. By building a local team on the ground in Switzerland, led by Hassan, I am confident that not only will we be able to build even stronger partnerships with our existing clients, but we will be better able to take our unique approach to new clients, looking for agility, innovation and our digital leadership.”

About MetrixLab

MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.