MetrixLab expands its global footprint into Argentina, appointing Diego del Pozo Mitschele as Managing Director

11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new office in Buenos Aires, Argentina and appointed Diego del Pozo Mitschele as Managing Director for the country.

Joining the company on 1^st December 2017, Diego will be responsible for developing MetrixLab’s Argentinian business by growing a client base and building the local team.

Diego joins MetrixLab from Netquest, where he was Commercial Director. He has also held roles at Kantar Worldpanel, Ipsos and Nielsen.

Jan Willem Gerritsen, Executive Officer, says: “Latin America is an extremely important region for our clients, and we’ve seen demand for projects here grow significantly since we opened our Brazilian office in 2014 and our Mexican office in 2015. Diego has the expertise and connections to help us expand our global footprint further in Argentina, and we’re excited to have him join the team.”

Press contact:
Sabine Winkler, [email protected], + 31 (0) 10 203 07 00

About MetrixLab (www.metrixlab.com)
MetrixLab provides consumer insights that drive smarter business decisions. As a truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.