Press release: MetrixLab grows German presence due to regional success

Four senior leaders strengthen agency’s position in DACH

24 June 2021 – After years of growing demand from local and global clients in the DACH region, global digital research agency MetrixLab has grown its local DACH business, expanded the team, and opened a new office in Frankfurt, Germany. The company is expanding and strengthening to accelerate key client partnerships with many of the world’s biggest brands based in the region.

MetrixLab will be able to more closely serve the high demand of these and other clients’ needs with a strong expert team on the ground. The team will support all aspects of the brand and product life cycle. New Managing Director Claudia Gelbe will be joined by Group Account Leader Eszter Juhasz, Senior Client Director Thomas Deneke and Research Director Krystle Wagner. The latter will be leading the fast-growing DACH research team. Claudia brings 17 years of market research experience coming from Kantar/ Milward Brown. Based on a wide understanding of her clients’ business practice and challenges, she delivers experienced guidance to marketers and business leaders.

“I joined MetrixLab because I love its dynamic and agile work environment. They are one of the fastest growing market research agencies globally because they adapt quickly to changes in the market and to changing client needs, constantly innovating solutions and technologies where needed,” says Claudia. “For MetrixLab, technology is the necessary toolkit that helps our experts to translate data quickly and efficiently into insights. I also appreciate the holistic view on the whole brand life cycle from product development to brand strategy and communication to activation – without silos, allowing true client consultancy. We see this as the basis for business growth.”

Angela Morgans, MetrixLab’s Regional Managing Director for Europe, says: “We have seen the DACH region evolve over the past few years, with more local and global clients requiring a new approach to insights, consultancy and (digital) expertise. These are the foundations on which MetrixLab has built our global client base, so it comes as no surprise that we see higher demand from our DACH-based clients.”

MetrixLab Germany offers clients local, full-service research solutions, including outstanding (digital) advertising effectiveness and creative development solutions, an excellent portfolio of products within the product innovation, packaging and shopper space and agile brand tracking concepts across many sectors.

About MetrixLab

MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.