Press release: MetrixLab makes two senior appointments to lead the Dutch office

Pieter van der Gouwe becomes Managing Director of MetrixLab Netherlands
Pim van Leeuwen is promoted to Director of Client Strategy and Growth

15 March 2019: MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director of MetrixLab Netherlands. Pim van Leeuwen has been promoted to the newly created role of Director of Client Strategy and Growth. Starting their roles today, Pieter and Pim will jointly lead the Dutch office. Together they will share responsibility for the commercial performance and the local and global client base of the Dutch office. These two roles replace Eric Lammerts van Bueren who is leaving the company for a new position.

Pieter van der Gouwe has been with MetrixLab for 12 years. He’s been instrumental in the phenomenal growth of MetrixLab in the Netherlands and beyond. Starting as Senior Research Manager, then Client Director, he has managed some of the company’s biggest global accounts. In recognition of his contribution to MetrixLab’s continued growth, he was promoted to the Dutch management team as Group Account Leader in January 2018. As Managing Director, Pieter will be responsible for developing and enhancing the client offer including impact management, business development and marketing.

Since joining MetrixLab in 2015 as Client Director, Pim van Leeuwen has managed both local and global client accounts, utilizing the company’s leading next generation data and insights to help a wide range of clients achieve their goals. He was promoted to the Dutch management team as Group Account Leader in January 2018. As Director of Client Strategy and Growth, Pim will ensure that clients can maximize MetrixLab’s innovative global solutions to help drive their business success. He’ll also grow the Dutch team by nurturing talent to meet growing client demand.

Scott Ernst, Global CEO of the Macromill Group said: “The Rotterdam office not only boasts a significant client base, it is also the center of innovation – something we’re famous for at MetrixLab. Pieter and Pim’s close working relationship has already delivered results for our clients and our business, and I look forward to seeing that accelerate further as we continue to help our clients succeed with next generation data and insights. They have some exciting plans for the future – from enhancing the client offer with continued innovation, to new ways to further nurture talent in the Dutch team.”

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.