30 June 2022 – MetrixLab is delighted to announce two changes within the US research team. Anna Huberty will transfer into the newly created role of Director of Revenue & Pricing Support, US, and Jen Schranz will be promoted to Regional Head of Research, North America.

Anna Huberty has been with MetrixLab for 6.5 years as the Regional Head of Research, North America, leading a number of global clients and inspiring both clients and internal teams alike. As Director of Revenue & Pricing Support, Anna will take with her a number of her current responsibilities related to US revenue management, as well as pricing-related activities in support of the commercial team. Anna will be working closely with teams in Finance, Commercial, Sourcing, and others to help accelerate initiatives around speed to pricing, consistency and improved profitability.

Jen Schranz joined MetrixLab through the Acturus acquisition nearly 5 years ago, where she held senior roles in account and research management. From that time, Jen continued to play senior roles in support of Bacardi and the broader alcohol beverage vertical.  In her new role, Jen will bring a strong background in mentoring and coaching, project management, and fostering alignment across teams.

Tony LePage, SVP, Global Research Oversight says: “The creation of the new Director of Revenue & Pricing Support role is a step further in our commitment to an agile and effective way of working, and I’m confident that Anna will successfully lead us. We’ll continue to have strong research leadership with Jen’s crucial experience, which will continue to help our teams internally and help clients to drive impact with insights.”

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.