7 June 2022 – MetrixLab is excited to open a new office in Johannesburg, South Africa as of 1 June. The South African office marks the global research company’s entry into a new continent, and will join the global research company’s other AMEA offices in China, Singapore, India, UAE and Australia as the first MetrixLab office in Africa.

Nanzala Mwaura will build the business as Managing Director. With unparalleled experience in building deep relationships with clients across Africa, Nanzala joins the team from her position at Ipsos as Chief Client Officer, SSA. “I am very excited to join MetrixLab and I am looking forward to supporting our clients in driving business impact in Africa with new tech-driven solutions.”  Nanzala will be joined by Rentia Kraucamp, who will direct local research operations for Africa as Research Director.

Rob Valsler, Regional Managing Director of MetrixLab AMEA says: “Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent. Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapt to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.