Press release: MetrixLab opens a new office in Australia

Vincent Blaney promoted to Managing Director

15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director. In this newly created role Vincent will report to Rob Valsler, Regional Managing Director AMEA and work closely with Carlijn Tummers, Regional Research Lead for AMEA.

A seasoned insight professional, Vincent has over 15 years’ experience in global research agencies including Kantar Millward Brown and Ipsos where he held positions ranging from Global Media & Digital Director for the Unilever account, to European Brand Director – Media & Digital. He’s been with MetrixLab since August 2016, working in the Global Consultancy team developing the agency’s Media Effectiveness suite.

As Managing Director for Australia, Vincent will be responsible for anticipating and meeting client and market needs. He’ll focus on developing and delivering quality client relationships and insights.

Thijs Elias, MetrixLab’s CEO says: “Australia has been an important part of our business growth in AMEA, so opening an office here under Vincent’s leadership seems the logical next step. We see a huge opportunity to build revenue in Australia – both with our existing key global accounts and with local players. From our Sydney base we’ll be able to service clients more effectively. With Vincent’s commercial acumen, drive and strategic direction, we’ll unlock opportunities for further business expansion.”

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.