Greenbook Blog
Merger Is A Massive Shakeup Of The Market Research Industry
Posted by Lenny Murphy Tuesday, November 4th, 2012
Excerpt:
“This transaction establishes a premiere market research technology company with global reach and first class expertise from a global team of more than 1500 professionals in the Americas, Europe and Asia. The combined company serves over 2500 clients in more than 80 countries, operates 27 offices and generates annual revenues of $300 million.
This is also a highly strategic deal. Both companies were at the perfect points in their development to make this happen. Each company is young with visionary and entrepreneurial leadership that believe strongly in changing the status quo. It’s a position that may be very challenging for the Big 4 to compete against and one that won’t be easy to duplicate for other younger companies in our space looking to vault to the top of the heap.
The new company is now among the Top 10 largest global research companies, ahead of Comscore and the NPD Group. If you remove specialty providers like dunhumby, Westat, IMS Health and IRI and Asia Pacific specific powerhouse Intage from the Top 10 list, MetrixLab will now be the fourth largest global full service firm in the world, behind GfK, Ipsos, Kantar and Nielsen.”
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