LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public as category winners of the Website of the Year 2014. Telecom website O2 has been chosen by the British public as the overall winner of the Website of the Year 2014.
The Website of the Year election is the biggest annual online public prize in Europe and was organized for the eleventh consecutive year. This year more than 74.000 people voted more than 134.000 times on their favourite websites in 19 different categories, like Media, Sports and Shopping. Almost 50% more people voted compared to 2013 and the number of votes increased by 51%. Visit the Website of the Year website to see the full list of winners: websiteoftheyear.co.uk
Nominated websites were judged on content, navigation, design and recommendation intention. There are 2 winners in each category: the Best Website, the site with the highest average score on the four elements, and the Most Popular Website, the site with the highest number of votes. The overall winner of the Website of the Year is the website with the best relative review within its category.
Angela Morgans, Managing Director of MetrixLab UK states: “We’re so excited to be in the 11th year of MetrixLab’s “Website of the Year” awards. MetrixLab truly recognizes the importance of digital in the world of marketing and communications, and we know that a company’s website is a critical reflection of who they are and what they stand for. The huge increase we are seeing in voting for the Website of the Year really correlates to the importance our clients are placing on their digital communications. MetrixLab are very well placed to help our clients make the most of the digital opportunity – it’s an area we have been focused on for many years and its importance just keeps growing!”
About Website of the Year
The Website of the Year election is an initiative of MetrixLab. The election is also organized in Germany, France, The Netherlands, Spain, Italy, Brazil, India and China.
About MetrixLab
MetrixLab, having recently merged with Macromill, is a premiere market research technology company with global reach and first class expertise from over 1500 professionals in the Americas, Europe and Asia. We turn data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. The combined organization operates 27 offices and provides analytics and insights services in more than 80 countries. www.metrixlab.com
Contact for PR: Laura Vromen, Project Manager WOTY, [email protected], +31(0)10 – 20 30 755
