Our client Masco shares usage & impact of social media insights
Social media insights are used to make key marketing decisions for many brands at Masco.
Kim Bozich, e-Business Manager at Masco Corporation presented on usage & impact of social media insights on real business decisions and the learning and application from 5 years of public social media data collection and analysis.
Download the PDF to learn:
- Issues that brands could directly address with social insights
- The power of enterprise visibility into social metrics
- How analysis and insights evolved with popular changes to user generated content
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